Explore my portfolio of PR, content marketing, and copywriting projects. See how ideas and creative solutions have helped brands enhance visibility and engagement, making an impact.
Hello Magazine for Glorious Goodwood
Hello Magazine explores O'Meara Rusike's journey to ride in the Magnolia Cup. Through an exclusive interview and photoshoot, the piece unveils her passion and resilience in the sport of horseracing.
The Jockey Club Magazine for My Pension Expert
Four-page written article and interview for The Jockey Club Magazine featuring high-profile sponsor My Pension Expert. The piece highlighted the brand’s involvement while engaging the magazine’s affluent readership.
Daily Mail news story for Goodwoof
Daily Mail coverage of Goodwoof and the announcement of James Middleton as ambassador. Coordinated interview logistics and the photoshoot. This article drove a significant increase in pre-event sales.
The Telegraph for The Magnolia Cup
A news story in The Telegraph about Olivia Kimber's inspiring journey to become a jockey despite battling MS. Through strategic PR efforts, this powerful narrative highlighted Olivia's unique challenge.
Goodwoof’s celebrated event breed
Collaborating with The Telegraph's picture editor, this captured an iconic scene showcasing Goodwoof’s celebrated event breed. The shoot combined thoughtful composition and the poodles' natural elegance.
Virtual Eventing Content Campaign
PR feature in County Life Magazine for Virtual Eventing, the first digital equestrian event of its kind in the UK which raised over £150,000 for charity. Local rider stories also run in local papers and BBC News covered the story.
Telegraph Luxury for Goodwoof Launch
Cover feature in Telegraph Luxury Magazine on Goodwoof. The Telegraph Luxury was the ideal platform for an exclusive like this. An affluent, discerning audience with pet lovers!
Your Horse for The Magnolia Cup
Pitching the opportunity to profile key riders in the prestigious Magnolia Cup in Your Horse's curated diary Q&A entries. The magazine appeals to those who value quality content about horse riding training, events, and lifestyle.
Agria Ireland Content Campaign
Managed the launch of Agria Ireland's social media channels, leveraging influencers, credible partners, and utilising successful competitions to drive community engagement.
Agria Dachshund World Record for Dogs Today
‘The Agria Dachshund World Record involved meticulous planning and coordination while staying true to the event's branding and timeline to ensure its success. Featured here in Dogs Today, it was also covered by BBC News.’
The Times Sport for Glorious Goodwood
The Times Sport feature on O'Meara Rusike's journey to ride in the Magnolia Cup. Through an exclusive interview and photoshoot, the piece unveils her passion and resilience in the sport of horseracing.
