Magnolia Cup PR & Content Campaign

It has been exciting to work on the multi-media strategy for the Magnolia Cup, the renowned all-women’s horse race celebrated for its exceptional charitable efforts. The approach has evolved to make horse racing more accessible than ever, introducing an innovative online application process to broaden opportunities for all.

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Beyond the logistical advancements, a blend of traditional PR and content marketing techniques has driven unparalleled visibility and engagement for Goodwood and the broader horse racing community, ensuring the Magnolia Cup’s legacy.

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By working closely with all the riders involved in this philanthropic event, I crafted a compelling narrative and placed a range of inspiring stories in various media outlets to ensure maximum coverage. This approach extended the stories beyond sports pages and into mainstream lifestyle publications, as well as major national news outlets.

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In addition to traditional media, it was rewarding to see digital channels perform well with video content. By documenting the journeys of all participants, we were able to create shareable stories that supported the broader marketing campaign.

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