Experienced freelancer with 10+ years' experience in Sport, Events, Equestrian, and Pet industries. A seamless extension of your PR and Marketing team who delivers results-driven campaigns.
Tailoring strategies that focus
on compelling storytelling and innovative content, whether you're a B2B or a consumer brand.
I bring a decade of experience in PR and Marketing, having worked both in-house and agency-side. I specialise in delivering impactful PR, communications, and content marketing strategies, and have a proven track record of orchestrating campaigns for prestigious names like The Goodwood Group and Agria Pet Insurance.
At the core of any approach is the belief that compelling stories, innovative, engaging content, and strategic thinking are the keys to a brand’s success. I listen carefully to your goals and create content-rich campaigns that engage the audience, making your brand impossible to ignore.
Let’s work together to create, build, and inspire.
Launching a new event in the Goodwood Group’s iconic portfolio required content that captured attention and built excitement. Alongside selecting brand ambassadors, pet experts, and influencers, we delved deep into the estate’s rich heritage, incorporating the charm of dogs into our storytelling.
The result? A captivating campaign that garnered coverage to the AVE value of 11.2M. Reporting in top national titles, including a cover story in The Telegraph’s Luxury Magazine and Weekend Section, as well as features in Hello, Wallpaper, Metro, The Times, The Daily Mail, Sky News, Virgin Radio, and more.
Involved in launching the first-ever Virtual 5* Eventing Competition, creating shareable, engaging content that formed the basis of a powerful social media-driven initiative for charity.
The campaign grew a social media following of 16,000 in six weeks. Intentionally crafted to be entertaining and heart-warming content, it connected with people from all walks of life at a time when individuals needed it the most. With widespread media coverage, including BBC News and Horse & Hound, the campaign raised over £500,000 for charity.
To implement a successful content strategy for Harry Fry Racing, I focused on reflecting the brand’s core values through progressive, engaging, and educational content that offered behind-the-scenes access. The strategy has led to significant growth across key platforms, with Instagram followers increasing by 37% and TikTok by 22% in 2023.
The campaign's success was recognised in the equestrian industry as a ‘well-executed digital marketing campaign’.
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Co-Founder, CEO
Bessie Cooper
“Lorem ipsum dolor sit amet consectetur. Amet fames id netus porttitor odio eu cum cras diam. Nisl mauris dignissim purus ullamcorper. In scelerisque mauris eu sed. Lorem ipsum dolor set.”
Co-Founder, CEO
Bessie Cooper
“Lorem ipsum dolor sit amet consectetur. Amet fames id netus porttitor odio eu cum cras diam. Nisl mauris dignissim purus ullamcorper. In scelerisque mauris eu sed. Lorem ipsum dolor set.”
Co-Founder, CEO
Bessie Cooper
Let me know how I can help
